Our Vision
Brindisi, a positive energy destination.
To choose, to return to, to stay in and to change.
The pillars that guide our transition
Generative Talent
The human lever of transformation.
Attracting, reactivating and growing talent, creating the conditions for people to choose the territory to live in, return to, or actively contribute to its development.
Just Skills
Skills to stay and transform.
Developing green and digital skills to stay, empowerment pathways to navigate change, strengthen ambition and support new opportunities for work and development.
Creative Destination
A destination that changes and attracts.
A place to co-create as a space of possibility, through regeneration, events and residencies to attract, welcome and activate people, generating belonging and a shared future.
Positive Energy
Energy as value to be shared.
The value generated in the territory — energetic, human and economic — is distributed through models of co-responsibility, policy innovation and social responsibility practices.
Why We Do it
The talent of people, the home we choose and the future of the planet are deeply connected.
Building a destination worth choosing, one that inspires and regenerates, is a shared responsibility.
A transition is just only if it leaves no one behind.
Our Programmes
Our programmes translate ambition into action.
We combine project creativity and place marketing to generate real impact and strengthen Brindisi’s positioning as a destination worth choosing.
SEA QUARTER
A hub city for welcoming talent, professionals and new residents, integrating hospitality, work and community and creating the conditions to live, stay and actively contribute to the territory.
GREEN QUARTER
A Mediterranean hub for skills development and employment in the just transition, connecting training, empowerment, re-skilling, research and innovation.
PUOI
Personal growth and empowerment pathways for young people in fragile areas, to activate ambitions and new possibilities through inspirational encounters, role models and the development of transferable skills.
JUST MOVE
Attraction campaigns and initiatives to engage international talent and communities in the transformation of the territory, strengthening visibility, positioning and openness.
PACE CONTEMPORANEA
A cultural programme that activates social transformation through music, creativity and connections between local and global communities, strengthening identity, participation and new perspectives.
JUST VALLEY
The governance and co-design platform that connects stakeholders, vision and projects, facilitating alliances and shared processes to guide the development of the destination.