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Positive Energy Destination

A place to choose, return to, stay in and change.

A destination beyond tourism

A destination is more than a place to visit. It is a place people choose to live, work, return to and help shape.

Fondazione Just B brings together place marketing, creativity and social impact to attract talent, improve quality of life and create new opportunities to stay.

Brindisi is our first laboratory: here we test, measure and develop a model designed to grow across new territories in Puglia and Southern Italy.

Our model

We bring together tourism, talent attraction and social impact to shape a destination to visit, live in, work in, return to and call home.

SPECIALISE

Shape a distinctive identity for the area, building on its strengths, transformations and opportunities.

ATTRACT

Connect talent, new residents and projects that align with the area’s identity and future ambitions.

LIVE

Enhance services, culture, hospitality and the quality of local places for residents and visitors.

STAY

Develop skills and job opportunities so people can build their future here.

CHANGE

Put skills, connections and resources at the service of the community and local transformation.

Strategy in action

The projects through which we test the Positive Energy Destination model on the ground.

Waves Back Read more
Move to Planet BE Read more
Green Skills Academy Read more
Energie con il Sud Read more
ENERGIE Read more

Co-responsibility

Our cross-cutting method.

We build alliances among institutions, businesses, the Third Sector, talent and communities to co-design solutions and ensure that the value generated creates shared benefits for the territory.

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