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Positive Energy Destination

A place to choose, return to, stay in and change.

A destination beyond tourism

A destination is more than a place to visit. It is a place people choose to live, work, return to and help shape.

Fondazione Just B brings together place marketing, creativity and social impact to attract talent, improve quality of life and create new opportunities to stay.

Brindisi is our first laboratory: here we test, measure and develop a model designed to grow across new territories in Puglia and Southern Italy.

Three programmes, one shared method, one direction

Attract people. Bring the destination to life. Create opportunities to stay. We can only do it together.

JUST MOVE

ATTRACT
Campaigns, residencies and welcoming initiatives that connect talent with places and turn interest into a real choice.

DESTINATION FOR CHANGE

Events, creativity, regeneration and place marketing to make the territory vibrant and welcoming for living and working.

OPPORTUNITIES TO STAY

Skills, empowerment and employment to connect talent and businesses and create new opportunities for the local community.

CO-RESPONSIBILITY

Our method: alliances among institutions, businesses, the Third Sector, talent and communities to generate shared value.

Strategy in action

The projects through which we test the Positive Energy Destination model on the ground.

Waves Back Read more
Move to Planet BE Read more
Green Skills Academy Read more
Energie con il Sud Read more
ENERGIE Read more

Co-responsibility

Our cross-cutting method.

We build alliances among institutions, businesses, the Third Sector, talent and communities to co-design solutions and ensure that the value generated creates shared benefits for the territory.

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