A city in transition
Brindisi is the first territory where we are testing the Positive Energy Destination model.rnrnA city undergoing a profound energy, industrial and infrastructural transformation, where work, skills and communities are directly involved in change.rnrnHere, the Just Transition becomes an opportunity to turn this evolution into new opportunities for the territory.
Destination Brindisi
A new alliance to create, live and promote a destination where people can arrive, return and stay.
STRATEGIC DIRECTION
Just B defines the vision, programmes, positioning and marketing, and coordinates the development of the model.
TERRITORIAL ALLIANCE
We bring together institutions, businesses, the Third Sector and communities to create a welcoming destination for everyone, leaving no one behind.
SEA QUARTER
The physical home of the destination: a space in Brindisi combining hospitality, residencies, coworking, training, events, community and services.
Change is (already) possible
In recent years, Brindisi has tested new forms of talent attraction, remote work, creativity and place marketing.rnrnExperiences that we now want to bring together in a more structured and replicable model for Puglia and Southern Italy.